Bridgestone New Zealand Website





Launched in February 2019, the Bridgestone New Zealand website reflects The Kiln’s ability to work across all levels of a client’s business, with the focus to deliver on business objectives to a strict timeframe.



Optimised tyre search


​The find tyres by size functionality provides the customer an easy to use interface. Default on promotion sorting ensures the best buys are surfaced at the top of the list. Additional tools allow the user to filter by tyre type, brand and attributes as well as providing an option to compare products.


For the customer doing research, technical details can easily be accessed via a lighbox, removing the need to navigate away from the search results.



Location based search


The integration of Google based suburb / postcode search applied against the database of dealers quickly presents the user key information on desktop or mobile devices. To refine the results a filter can be used, improving the user experience.



Tyre booking workflow


Once tyres have been added to cart the user can enter the book-now pay-in-store workflow. A step-by-step user interface guides the customer through each step. Complex custom built logic ensures available booking dates coincide with store open times and stock availability.


Upon submission, the selected store is notified and the customer is sent a on-brand designed email confirming their booking.