The Bridgestone Athletics Centre logo design was conceptualised from the idea of freeform movement in sport and inspired by the lanes of a running track. Utilising the City of Salisbury colour palette, with a nod to Bridgestone, the brief was to design a gender-neutral logo that does not target a specific sport or activity.

For application, the logo was transformed into a 3D offset metal sign and supported by a hand-painted wall graphic. A range of merchandise was designed for potential future development.